Bucking the Venture Capital Trend, This Family-Run Web Host Proves Personal Service Is the New Competitive Edge.
TORONTO, ON / ACCESSWIRE / January 14, 2025 / In a web hosting world dominated by venture-backed giants, one small, family-run company is proving that sometimes, the best support comes from those who know you by name, not just by account number. Smilii, a completely bootstrapped business, is thriving without a dime of venture capital, all while delivering world-class web hosting services to thousands of happy clients. What’s their secret? Putting customer experiences first.
Customer Experience Over Everything
While most high speed hosting providers emphasize speed and security, Smilii offers all that and more – with a human touch. The mission is simple: provide the best possible experience for customers, no matter what. As the company’s founder, Yeshourun Rotstain, puts it, “We don’t answer to investors. We answer to our customers.”
At Smilii, when clients need help, they aren’t sent through a maze of chatbots or passed between faceless representatives. Instead, they get real-time support from real people called “Happiness Engineers” who are dedicated to finding solutions 24/7. Whether they’re troubleshooting a technical issue or providing dedicated WordPress support, Smilii’s Happiness Engineers are the heartbeat of the company.
“We believe in building relationships,” says Rotstain. “For us, it’s not about growing as fast as possible or answering to investors – it’s about being there for our customers when they need us most.”
Yeshourun Rotstain, CEO of Smilii
How a Bootstrapped Company Competes in a Venture-Backed World
In an industry where flashy marketing campaigns and investor backing often dominate the narrative, Smilii has found success by sticking to its values. Despite the lack of outside funding, the company has experienced steady growth, hosting websites for a growing number of businesses and individuals who are drawn to Smilii’s reliability and personal approach.
The bootstrapped nature of Smilii gives the company an edge in flexibility and adaptability, allowing them to pivot quickly to meet client needs.
“We’re not chasing the biggest numbers; we’re chasing customer satisfaction,” says Rotstain. “That’s what sets us apart. We know every client we host is trusting us with their digital presence, and we take that responsibility seriously.”
Not Just Support
Smilii’s performance stands out as well. Websites hosted on Smilii are powered by premium AMD servers and LiteSpeed technology, boosting performance by up to 50%. Clients notice the difference. “With over 5,000 products, we needed a platform that could handle our scale,” says Yisrael Kopstick, former CEO of StockUpMarket. “With Smilii, our site’s speed skyrocketed. It was like fitting a turbocharger to our online store.”
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